Friday, November 28, 2014

How Micro can Micro-investing be?

The way people put up their campaigns on the various crowdfunding sites is maturing all the time.

The latest trends, for example, are a) for people to include "stretch goals" - what they'll do if backer pledge more than they originally ask for, and b) to include descriptions of the various rewards in the body of the text of the campaign, even though the "rewards" section is fully visible. But they can go into more detail and generate more excitement this way.

If you look at a crowdfunding campaign - I'm talking only of Kickstarter and IndieGoGo now, but I am confident that any other crowdfunding campaign will have the same capability - it doesn't matter what their minimum pledge amount is ($5, $10, $100) you can always bid a small amount - $1.

For Kickstarter, in the green button where you pledge, it will say, "Minimum pledge $1", and on IndieGoGo you can input the amount you want to pledge, starting at $1.

So if you are a micro-investor, and I hope through FAEO that we will introduce hundreds of thousands of people to the micro-investment ranks, you don't need to pledge $5 or $10 or more - though obviously that would be nice.

You can pledge a single dollar.

What good is a single dollar? Well, if a thousand people who just want to "help out" a project pledged a single dollar, that's $1,000 right there.

The goal of FAEO is to let that thousand people know of a really great - or at least interesting - campaign that they can contribute a tiny sum to, and watch it all add up and make an entrepreneur's ambition come true... and the backer will hear the bell as he or she gets his angel's wings. (Okay, that's an analogy from It's A Wonderful Life, and I have to work on it so it sounds a bit more clever, but you get the idea.)

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